Insights + Strategy

Connecting the Dots.

We are a why-centric team that orbits around people, culture and brands to make strategic recommendations for our clients. Insights are the backbone of any campaign, and we use them to help you engage in the right communication with the right people at the right time.

Some of the ways we help connect people, culture and brands:

Great insights don’t exist in a silo. They are rooted in great research.  For our primary research capability, connect with SMS Research Advisors at SMSResearch.com.

Insights + Strategy Lead: Mike Garrison
Mike has spent 20 years as a brand researcher and strategist to question, explore and translate behaviors for Fortune 500 companies. He leads a team with diverse backgrounds through a unifying approach that is simple and honest; good insights start with asking "Why?"

5 in 5: modeling, student debt game shows, selfie filters and more
READ MORE AT BUZZ BIN
5 in 5: dancing robots, designing for Instagram, AI in space and more
READ MORE AT BUZZ BIN
5 in 5: free-range parenting, fast fashion, co-working, Cannes, Arby’s
READ MORE AT BUZZ BIN
5 in 5: gamers, audio games, running tracks, robots and surge pricing
READ MORE AT BUZZ BIN
The Evolving Role of Data and Technology in our Lives
READ MORE AT BUZZ BIN
You Can't Automate Trust
READ MORE AT BUZZ BIN