Crisis + Critical Issues

Protect your reputation.

Our proudest moments are often ones you'll never read about. Critical issues can come from any direction, and each one represents a moment of truth for your brand and your reputation. Fortunately, our entire team is prepared to shepherd you through the storm with a thorough, rapid response protocol and our 24-hour emergency hotline. We help you remain clear, coherent and credible, and emerge with reputation intact.

  • 24-hour hotline: 1.877.PR ER 911
  • Crisis response
  • Crisis/critical issues planning
  • Vulnerability assessment and gap analysis
  • Crisis plan development
  • Crisis/critical issues training
  • Social media crisis simulator
  • Spokesperson training

Crisis + Critical Issues Lead: Brian Ellis
A former Emmy award-winning reporter, Brian has been on the front lines of crisis planning and management for more than 25 years. He has been involved in nearly every type of critical issue that has the potential to damage a brand, and advocates advance preparation as the best way to protect organizations and their reputations.


Crisis Response
Maintaining credibility amid media circus.
Determine Your Company's Crisis IQ
Try Our Free Crisis Preparedness Tool
Crisis Response
Issues management: health system strike.
Responding to "20/20" allegations.
Crisis Response
Issues management: facing animal activism.
Padilla Crisis Experts Analyze the United Airlines Fiasco
Girl Scouts of the USA
Thin Mints under attack.
Why a Negative Trump Tweet Isn’t Always Negative
Read More at BuzzBin
Crisis Response
Issues management: listeria outbreak.