MINNEAPOLIS (November 29, 2016) – Barry Saunders, principal of Joe Smith, Padilla’s brand consultancy, and several communications industry leaders recently gathered in the agency’s New York office for a PRWeek Brand Connection Roundtable.
Gideon Fidelzeid, PRWeek U.S. managing editor, moderated the discussion. Ginger Hardage, recently retired SVP of culture and communications at Southwest Airlines, presented the keynote address on building a brand from the inside-out.
Besides Saunders, Brand Connection panelists included:
– Leslie Coyne, global head of GE University Relations, GE
– Amy Davis, division chair, communications, Mayo Clinic
– Teresa Yoo, VP, brand strategy and experience design, IBM
These industry experts covered myriad topics including customer perspectives, the incorporation of purpose and value, storytelling, empowering employees and the way brand-building has evolved over the past decade.
You can read the extended version of their conversation, Inviting The World Inside: The Brand Connection Roundtable, on PRWeek.com. To view the feature as it appeared in the December 2016 issue of PRWeek, click here.
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