RICHMOND, Va. (May 24, 2018) – Padilla earned a total of 12 awards – including a Best in Show Award – at the 71st Annual Virginia PR Awards, sponsored by the Richmond Chapter of the Public Relations Society of America (PRSA Richmond).
The agency won the Capital Best in Show Award, which recognizes the most effective public relations tactics, for its paid social media strategy with the Virginia Lottery and its brand ambassador, Game Guy. This campaign also earned the Award of Excellence for Paid Social Media.
In addition, Padilla won Awards of Excellence for its work with the Virginia Lottery in the Organic Social Media, Regional Media Relations and Web Broadcasts categories.
With Children’s Hospital of Richmond at VCU (CHoR), Padilla earned two Awards of Excellence in the Websites and Press Conferences categories.
The agency was also recognized with four Awards of Merit for its work with CHoR in Online Videos, Regional Media Relations, Marketing Consumer Products and Services and Extended Events and Observances.
Each year, PRSA Richmond recognizes outstanding public relations professionals and their work at the Virginia Public Relations Awards. Over its 71-year history, the chapter’s awards program has recognized the most creative and effective communication strategies and tactics happening across Virginia.
The Commonwealth Awards recognize exceptional public relations programs or campaigns, and the Capital Awards recognize outstanding public relations tactics that were implemented as part of a larger public relations program or campaign. Awards of Merit also are given in both categories.
A complete list of 2018 winners can be found at PRSARichmond.org.
Earlier this year, Padilla was also recognized by the Minnesota chapter of the Public Relations Society of America (Minnesota PRSA) with six awards at the 40th Annual Classics Awards.
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