MINNEAPOLIS (Dec. 12, 2017) – In a season traditionally associated with chestnuts roasting on an open fire and tree trimming, the holidays now include Amazon Alexa gift purchases and Pandora holiday playlists.
How can families help keep a healthy balance with technology during holiday get-togethers? Padilla, a Minneapolis-based PR agency, is answering that question this season with the Technoliday Box. The Box is designed to encourage families and friends to create temporary phone-free zones and make more meaningful connections with those who matter most this time of year.
“Padilla typically creates a signature holiday greeting for clients and friends of the firm,” said Heath Rudduck, its chief creative officer. “When we conceived the Technoliday idea, we loved the concept so much, we decided to blow it out into a more complete story. It’s a fun reminder that disconnecting, even for a few moments, can give us all a chance to reconnect with each other. And that’s especially important during the holidays.”
Just how is technology affecting Americans this holiday season? According to an ORC International survey commissioned by Padilla, people who are worried about the lack of balance with technology in their lives are most concerned about using technology around family (39 percent). Conversely, 61 percent of those achieving balance say they are significantly more likely to limit technology with family or close friends.
When asked how individuals cope with the pervasiveness of technology in their lives, the top response was focusing on tasks that only require limited or no technology, such as going for a walk or reading a book (49 percent).
To learn more about the Technoliday Box, visit Technoliday.com.
About Padilla
Padilla is a top 10 independent public relations and communications company comprised of 240 employee-owners. Padilla builds, grows and protects brands and reputations worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds and the research authorities at SMS. Clients include 3M, Barnes & Noble College, Bayer, Blue Cross and Blue Shield of Minnesota, Hass Avocado Board, Land O’Lakes, Mayo Clinic, Prosciutto di Parma, Rockwell Automation, U.S. Highbush Blueberry Council, the Virginia Lottery and Welch’s. Padilla is a founding member of The WorldCom Public Relations Group, a partnership of 143 independently owned partner offices in 115 cities on six continents. Make a connection at PadillaCo.com.
About the ORC International survey
Padilla commissioned ORC International to survey 1,024 U.S. adults ages 18 and older November 27-29, 2017 to take a closer look at technology use. All statistical tests were performed at a 5 percent risk level. ORC International is a collaborative and consultative research partner to hundreds of organizations around the globe.
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