NEW YORK (June 8, 2016) – Fred Lake, a seasoned public relations practitioner with more than 30 years of experience in health care, has joined Padilla as senior vice president and leader of the agency’s Health Practice. He’s based in the agency’s New York office.
Most recently, Lake worked as a senior communications consultant for health care clients in Florida and South America. Prior to that, he served as executive vice president at Cooney/Waters Group, a boutique health care communications agency in New York.
While at Cooney/Waters, his clients included national nonprofit groups such as the American Lung Association, National Meningitis Association, Visiting Nurse Associations of America and National Foundation for Infectious Diseases. He also led major pharmaceutical campaigns for GlaxoSmithKline, Amgen, Alcon, Endo Pharmaceuticals and Sanofi Pasteur (the vaccines business of Sanofi).
“Health continues to be a strong growth area for Padilla. Fred’s experience in health care PR and marketing is an incredible asset to our expansion efforts in this sector,” said Lynn Casey, Padilla CEO. “Fred has come in to lead a remarkable group of talented PR practitioners and strategists passionate about health care.”
Currently, Padilla works with a variety of health care clients including Bayer, Be The Match, Blue Cross Blue Shield of Minnesota, Children’s Hospital of Richmond at VCU and Mayo Clinic.
“I’m excited to be working with Padilla, which has a stellar reputation in health care PR and marketing,” Lake said. “With the agency’s strong capabilities in branding; creative design; digital; food, beverage and nutrition; corporate communications; crisis communications; and investor relations, we have tremendous opportunities for growth in the health care industries.”
Padilla is a top 10 independent public relations and communications company comprised of 240 employee owners. Padilla builds, grows and protects brands worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds and the research authorities at SMS. Clients include 3M, Barnes & Noble Education, BASF, Bayer, Blue Cross and Blue Shield of Minnesota, GE, Hass Avocado Board, Land O’Lakes, Mayo Clinic, Prosciutto di Parma, Rockwell Automation, U.S. Highbush Blueberry Council, the Virginia Lottery, Welch’s and Xcel Energy. Padilla is a founding member of The Worldcom Public Relations Group, a partnership of 143 independently owned partner offices in 115 cities on six continents. Make a connection at PadillaCo.com.
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