NEW YORK (Jan. 30, 2018) – Death Wish Coffee, a high-caffeine coffee brand based in upstate New York, has selected Padilla to create and execute a marketing communications program to drive its expansion into metro and western New York as well as New England and California.
In 2012, Death Wish Coffee Co. was born in a small coffee shop in Saratoga Springs, NY. In 2015, the company, known for brewing the ‘World’s Strongest Coffee,’ won Intuit’s Small Business Big Game competition resulting in a 30-second Super Bowl ad. Most recently, Mike Brown, Death Wish Coffee founder and owner, was named EY’s 2017 Entrepreneur of the Year for Emerging Business in New York.
“Death Wish Coffee is a distinctive and dynamic brand to add to our robust Food and Beverage portfolio,” said Lynn Casey, Padilla CEO. “Padilla’s partnership with Death Wish Coffee will help build and grow the company’s national reach, connecting them to critical audiences looking to experience their seriously strong coffee.”
Padilla is a top 10 independent public relations and communications company comprised of 240 employee-owners. Padilla builds, grows and protects brands and reputations worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds and the research authorities at SMS. Clients include 3M, Barnes & Noble College, Blue Cross and Blue Shield of Minnesota, Hass Avocado Board, Land O’Lakes, Mayo Clinic, Prosciutto di Parma, Rockwell Automation, U.S. Highbush Blueberry Council, the Virginia Lottery and Welch’s. Padilla is a founding member of the Worldcom Public Relations Group, a partnership of 143 independently owned partner offices in 115 cities on six continents. Make a connection at PadillaCo.com.
About Death Wish Coffee
Death Wish Coffee produces the World’s Strongest Coffee using a combination of the strongest Robusta and Arabica beans and a tailor-made process to ensure perfect roasting. Founded in Saratoga Springs, NY, in 2012 by Mike Brown, Death Wish is committed to sustainability in all its products and uses USDA-approved processes to produce high-quality organic and fair-trade beans. Today, thousands of people trust Death Wish Coffee to wake them up and keep them going every day.