If You're Not Communicating Effectively, You're Not Leading Effectively

Category

Industry Trends

Published on:

February 27, 2023

Author:

Matt Kucharski

If you’re an executive leading your organization through transformational change, it’s likely that change won’t take place unless people UNDERSTAND what you’re trying to accomplish, APPRECIATE that it needs to happen and ACT in ways that support the change. This is true whether those people are customers, employees, investors or others important to your success. 

This doesn’t happen on its own – it requires strategic clarity, compelling and resonant messaging, the right messengers and a host of different communications methods.  

The problem is that many executives don’t give this more than a passing thought, and it puts their visionary plans at risk.   

Our research has shown that today’s leaders are facing a more complex set of challenges than in any previous generations – the result of not just the hangover of a global pandemic but also stemming from calls for social justice, climate change, political polarization, intractable geopolitical conflict and a whiplash economy. The best leaders are meeting this inherent conflict head-on by creating change-resilient cultures, finding the right level of transparency, putting criticism into context and exhibiting more personal and organizational humanity. 

And they’re communicating differently. They’re being more intentional. They’re sharing more personal stories. They’re listening more. They’re using other voices. And they’re using multiple channels. 

These are the core concepts that executives will learn in our PadillaPrep Executive Communications Foundations training module.  In the module they’ll learn: 

  • The business value of effective communications 
  • The techniques required to break through the noise and avoid adding to the clutter 
  • Setting objectives based on business strategy and audience insights 
  • Telling compelling, repeatable, scalable stories and using them as the container for messaging 
  • Guidance on choosing the right messenger (hint: it isn’t always the biggest title that has the most impact) 
  • Exploration of the different communications methods available and considerations for choosing the right ones 

This module is an excellent springboard for other PadillaPrep courses in our curriculum – presentation effectiveness, media and Q/A spokesperson training, crisis preparedness and others. 

If you’re looking to increase the likelihood that your transformational change initiatives take root and grow, visit PadillaPrep.com to learn more.  

For our thoughts on communication and brand strategy, industry trends and more, subscribe to Padilla POV here.

RELATED Posts

Waves of light colors in the middle of a black background.

Industry Trends

Can AI stand for "Accelerated Insights?" A Marketing Researcher’s Point of View

Good, fast or cheap – you can pick two. Can AI break this market research paradigm? Before you say "yes" there are three caveats to consider.

A road lined with trees on both sides on a sunny day.

Industry Trends

Building Trust Is A Two-Way Street

“The glue that holds all relationships together – including the relationship between the leader and the led – is trust, and trust is based on integrity.”

Waves of colors in blue and green on a black background.

Industry Trends

A Sustainability Guide for Technology Brands

For technology companies, the role of sustainability communications goes beyond public relations or marketing.

A person cloaked in shadows holds a tablet.

Industry Trends

How to Deal with Unethical Client Behavior

This post is adapted from the Ethical Voices podcast interview with Padilla president Matt Kucharski.

A white analogue clocking displaying 1 o'clock

Industry Trends

The Changing Face of Leadership Communications

Seismic events of the past few years have resulted in a fundamental shift in leadership style in the C-suite.

A phone with ChatGPT opened up sitting on a colorful futuristic background.

Industry Trends

From Magic to Morals: Ethical Considerations for AI in Communications

AI in communications and public relations is a whirlwind of constant evolution, and our ethical considerations must keep pace.

A minimal clock sitting on an orange background.

Industry Trends

Why Leaders Should Put Strategic Interruption on the Agenda

In a business climate of short meetings and even shorter attention spans, strategic interruption is a game-changer for leaders.

A person's hand holding a clear and empty snow globe.

Industry Trends

How to Mitigate the Impact of Social Desirability Bias

Best practices from Padilla's Research + Insights experts to mitigate the impact of social desirability bias in surveys.

A speech bubble made out of yellow and green paper.

Industry Trends

Padilla POV: The Swift Rise of ChatGPT

ChatGPT, the AI-based language learning model developed by OpenAI, gained intense popularity virtually immediately following its launch.

A man with listening to something with headphones on and his eyes closed.

Industry Trends

Fighting Fatigue With Focus

What’s on the mind of C-suite leaders? What isn’t.

An orange colored pencil with a blue background sits diagonally across a blue colored pencil with an orange background.

Industry Trends

The Pros and Cons of AI Presentation Coaching Apps

Best practices on how to use AI presentation coaching apps effectively while at the same time avoid its significant limitations.

A typewriter with the words Write something already written.

Industry Trends

Get It Write: Training to Sharpen Your Writing Skills

Sharpen your writing skills with PadillaPrep coaching and learn best practices, tools and techniques to engage your audiences.

More Posts

All News
No items found.

Reach Out

We're excited to talk transformation and help you get where you need to be.