Throughout his nearly 30 years in the field, Matt has been a continuous trend watcher, learner, educator and innovator – helping the agency and clients stay ahead of "what's next." In addition to leading the agency's vertical practice groups and Research + Insights team, he is a sought-after marketing, communication and business counselor with expertise in branding, corporate communication, reputation management and crisis/critical issues response.
Matt has provided extensive expertise in brand and reputation management, message development, thought leadership, integrated campaigns, new product and service launches, and major company transformations for clients including Rockwell Automation, Mayo Clinic, Blue Cross Blue Shield of Minnesota, Be The Match, Tyco Retail Solutions, 3M, Valspar, Microsoft, Cisco and numerous others. Matt serves as an adjunct faculty member for the Masters of Strategic Communications program at the University of Minnesota and sits on the boards of Pheasants Forever/Quail Forever, the American Heart Association and the Minnesota High Tech Association. He is an accredited member of the Public Relations Society of America and the Arthur W. Page Society Page Up program.