How do you get consumers excited for another summer with blueberries? It starts with understanding how they’re already using them and social listening around trending recipes they will be hungry to try!
To set the stage for our "Blueberry Life" campaign, we uncovered trending recipe concepts from grab'n' go to easy no-bake and gluten-free desserts to mason jar salads. From there we developed a list of recipe concepts and brought them to life by developing and testing them in our culinary studio, until they met the discerning palates of our team of culinary professionals. These recipes were then brought to life and rolled out across partner sites like Food52, picked up by media, and served up to thousands of consumers.