Direct Source

Challenge

Direct Source has a 20+-year history of providing tier-one retailers across North America with integrated in-store technologies to support business operations.

Insight

They focus on improvements to payments, mobility, security, digital tools and the overall customer experience to help retailers extend the "digital experience" to the store environment.

Idea

For the past 10 years, Direct Source has relied on Padilla to run the company's turnkey communication program, including branding, messaging, media relations, content development, event support, advertising, paid promotions, sales and channel support, direct mail and social media.

Solution

To help elevate the Direct Source story, Padilla refined messaging; developed new digital sales collateral, including an interactive touch-screen PDF and a quarterly e-newsletter; designed and launched an entirely new, responsive website; and developed a 90-second animated promotional video for use at the NRF Big Show. Digital assets focused on the new brand message of bringing the digital experience in-store with innovative, cutting-edge technology.

Results

With the launch of the new refined messaging and responsive website, page views increased by 42 percent and traffic by 30 percent.