Be The Match

Challenge

For thousands of African-Americans who suffer from sickle cell disease and life-threatening blood cancers, finding a matching bone marrow donor can be a matter of life and death. Unfortunately, African-Americans have the lowest odds of finding a match than any other racial and ethnic group.

Insight

Every match, every connection, is another opportunity to save a life.

Idea

Every month brings another opportunity to share the powerful individual stories of lives saved through Be The Match. By creating compelling campaigns year-round, Be The Match can consistently drive new registrants throughout the calendar. 

Solution

One significant campaign for Be The Match has been African American Bone Marrow Awareness Month in July. Compared to all other people of color, African Americans have the lowest odds of finding a matching marrow donor.

Results

More than 10 national African-American-focused media outlets amplified Be The Match's messages, achieving more than 34.1 million impressions. But awareness was only half the story. During the month of July, 409 African-Americans took action and joined the Be The Match Registry online – more than a 40 percent increase over the previous six months.

409 African-Americans took action and joined the Be The Match Registry online