3/20/17

PadillaCRT Rebrands as Padilla; Launches New Website

MINNEAPOLIS (March 20, 2017) – Starting today, PadillaCRT is going to be called Padilla. The agency brand refresh includes the launch of a new website and updated brand identity for Padilla, a top 10 independent public relations and communications company.

“The name change is a natural progression for our company since so many of our employees, clients and industry partners already refer to us as Padilla,” said Lynn Casey, Padilla CEO. “We took advantage of the change to totally revamp our website, emphasizing the breadth of our expertise as well as our proven ability to help clients build and grow as well as protect their brands.”  

Padilla has 240 employee-owners in Minneapolis, Minnesota; New York, New York; Chicago, Illinois; Richmond, Virginia; Washington, D.C., San Francisco, California; and Los Angeles, California. Padilla also has three additional divisions – brand consultancy Joe Smith, food and nutrition communications firm FoodMinds and research firm SMS Research Advisors.

“All aspects of the reimagined brand and site reflect Padilla’s evolution as we continue to broaden our holistic approach to public relations, branding, advertising, design, digital strategy and innovation,” said Heath Rudduck, Padilla chief creative officer.

The agency – which was founded in Minneapolis, Minnesota in 1961 – changed its name from Padilla Speer Beardsley (PSB) to PadillaCRT in 2013, following the acquisition of Richmond-based CRT/tanaka. That company was originally founded as Carter Ryley Thomas (CRT) in 1996, but changed its name after acquiring New York-based Patrice Tanaka & Co., Inc. in 2005.

“Removing CRT from our name doesn’t change who we are. We continue to maintain our employee-ownership culture, a dedication to shared values and a commitment to community service,” said Mark Raper, Padilla chief counsel officer. Raper led the group of employees who founded CRT and served as its CEO until it was acquired by PSB. He served as president of PadillaCRT until Matt Kucharski was promoted to president in February.

About Padilla
Padilla is a top 10 independent public relations and communications company comprised of 240 employee-owners. Padilla builds, grows and protects brands worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds and the research authorities at SMS. Clients include 3M, Barnes & Noble Education, BASF, Bayer, Blue Cross and Blue Shield of Minnesota, GE, Hass Avocado Board, Land O’Lakes, Mayo Clinic, Prosciutto di Parma, Rockwell Automation, U.S. Highbush Blueberry Council, the Virginia Lottery, Welch’s and Xcel Energy. Padilla is a founding member of The Worldcom Public Relations Group, a partnership of 143 independently owned partner offices in 115 cities on six continents. Make a connection at PadillaCo.com.